Launching Local: 106 Jefferson

This installment of Launching Local is perhaps truer to its name than any before! Today, we are learning about the honest to goodness launch of what is sure to be a downtown Huntsville destination for years to come, 106 Jefferson. If your local travels have taken you anywhere near the Courthouse Square, you have seen this beauty bursting up through the red clay and preparing to take its place as the newest hub for Happy Hour meetups, special occasion reservations, business deal doing and overall luxuriating. To uncover what exactly the team at 106J (we’re friends, I can call them that) has in store for Rocket City locals and visitors alike, I sat down with Mary Beth Lewis the Director of Sales and Marketing and did the numeration interrogation.

The Rocket City is full of unique, interesting and individuals from a diversity of backgrounds. What are 5 ways 106 Jefferson has embraced Huntsville culture and incorporated it into your design?

• “Throughout 106 Jefferson, visitors will find subtle nods to Huntsville’s culture and history, like our rooftop lounge, named after the iconic monkeys, turned astronauts, Baker & Able who called Huntsville home.”
• “106 Jefferson will not only celebrate Huntsville’s history, but will honor its present and future by featuring new artwork and murals from local artists throughout the hotel.”
• “Like Huntsville, 106 Jefferson is a juxtaposition between southern hospitality and technology, which is reflected in our modern twist on classic decor.”
• “Revivalist, the main floor chef-driven eatery, pays homage to history and the revival of the city over the years with an old-time parlor feel offering a new age, worldly menu.”
• “106 Jefferson provides discerning travelers with the unique opportunity to experience authentic downtown Huntsville, through a design that reflects the pioneer spirit of the area that began during the space age and continues today.”

106 Jefferson is first and foremost a hotel but, there is so much more here to enjoy! What are 4 ways guests and locals can enjoy everything you have to offer and be part of what the property will bring to our community?

• “Dine at Revivalist and experience the old-time parlor atmosphere that pays homage to our city’s history and enjoy the inventive menu that will open palettes to a new world of flavors influenced by European classics.”
• “Experience the Ember private dining room for an intimate, one-of-a-kind meal.”
• “Take in panoramic views of our city at our rooftop lounge, Baker & Able and enjoy unique cocktails, delectable fare underneath a blanket of stars.”
• “Celebrate an event at 106 Jefferson! With 2,110 square feet of meeting and event space, the property is ideal for intimate weddings, corporate events and social gatherings.”

Perusing your 106J website, you seem to place a lot of emphasis on the innovation the hotel, restaurant and bar will bring to hospitality in the Rocket City. Share with us 3 ways 106 Jefferson will help folks experience Huntsville in new ways.

• “As the first luxury hotel in the Huntsville area, 106 Jefferson will offer 115 spacious guestrooms including 12 luxury suites each evoking relaxed sophistication throughout featuring timeless décor, irreverent details, spa-like bathrooms and signature amenities.”
• “Visitors and locals can book our ‘Breakfast & Bikes Package’, which includes a two-night stay at 106 Jefferson, two bikes and a complimentary Huntsville destination guide to explore the city and experience first-hand everything that Huntsville has to offer! “
• “Built on a history of hospitality and entertainment, 106 Jefferson will serve as Huntsville’s great room. The perfect spot for a cozy night out, a rooftop happy hour and all of life’s celebrations big or small.”

Okay, let’s “pillow talk”! Just between us, what are 2 interesting tidbits, trivia-worthy topics or behind-the-scenes moments that only WE can know about the history or future of 106 Jefferson?

• “The block at 106 Jefferson has a long history of hospitality and luxury. In the early 1800s, locals and traveling salesmen would visit the northwest corner of the city square to enjoy a stay at the Bell Tavern. Although the site had endured many changes in ownership, it somehow managed to thrive for several years before it fell victim to a major fire.”
• “In 1858, The Bell Tavern was reinvented as the famed Huntsville Hotel—an elegant inn where 106 Jefferson now stands, that was described as “the town’s first real hostelry.”

Lastly, what is the number 1 thing Huntsville residents and visitors alike can do to support 106 Jefferson, Baker & Able and Revivalist now and for years to come? “Stop by and experience it for yourself!”

 I don’t know about you guys but I, for one, am ready to dine on these “new world of flavors”, sip on a few “unique cocktails” while basking in those ridiculous views and book my next “cozy night out”. Lucky for me…and you…106 Jefferson is open for future reservations. To learn more, visit: Reservations

If there is another Huntsville up-and-comer or a longtime local favorite you would like to simply know more about, launch us in that direction by commenting below!