GB Homes Rebrands as Blue Rock Homes, Expanding Focus on High-Quality Homes Across North Alabama

HUNTSVILLE, Ala. — gb homes has officially rebranded as Blue Rock Homes, reflecting the company’s continued growth and evolving focus in the North Alabama residential market.

The new name represents a strategic step forward while maintaining the leadership, craftsmanship standards, and trusted trade partnerships that have defined the company’s work.

The rebrand follows a strategic separation from Guild Builders, allowing each company to focus on its respective specialty. Guild Builders will continue concentrating on fully custom homes, while Blue Rock Homes will focus on thoughtfully designed move-in-ready homes, homes available during construction, and semi-custom opportunities throughout North Alabama.

“This was a strategic business decision rooted in growth and clarity,” said CEO Jake Gattis. “By creating separate brands, both companies are able to operate fully aligned with their respective building models while continuing to serve the North Alabama market with high standards of quality and professionalism.”

Blue Rock Homes specializes in homes that combine elevated design, dependable construction, and a more structured building process. This approach allows the company to deliver consistent results while meeting the strong demand for well-built homes in the growing Huntsville and Madison markets.

The rebrand does not affect any current projects or commitments. All existing builds and contracts remain in place and will be completed as agreed. Leadership, construction expertise, and long-standing relationships with local trade partners remain the same.

North Alabama continues to grow rapidly, and we believe this structure allows us to serve the market more effectively,” Gattis said. “Blue Rock Homes is focused on delivering well-designed homes with a clear process and dependable execution.”

Blue Rock Homes will continue building throughout Huntsville, Madison, and the surrounding North Alabama region. For more information, visit buildbluerock.com

Media Contact

Jake Gattis
President – Blue Rock Homes
jake@buildbluerock.com
(256) 417-0911
buildbluerock.com

About Blue Rock Homes

Blue Rock Homes is a North Alabama home builder specializing in thoughtfully designed move-in-ready and pre-construction homes. The company focuses on delivering quality construction, modern layouts, and a clear, structured building process that creates a better experience for homeowners. Blue Rock Homes builds throughout Huntsville, Madison, and the surrounding North Alabama region.