Dutch Bros Expands to South Huntsville with New Location on Memorial Parkway
Dutch Bros Coffee is continuing its growth in Huntsville with a new location planned for South Huntsville. The popular drive-thru coffee brand will be located off South Memorial Parkway next to Bojangles, adding to its growing presence in the Rocket City.
This marks the third Dutch Bros location in Huntsville, following the successful openings of two existing stores in the area. Known for its high-energy service and customizable drink menu, Dutch Bros offers a wide variety of beverages, including its signature Dutch Coffee®, Dutch Bros Rebel™ energy drinks, and endless combinations with more than 25 flavors, milk options, and fan-favorite add-ons like Soft Top™.
Founded in 1992, Dutch Bros has built its brand around more than just coffee. The company emphasizes connection and community, focusing on creating meaningful interactions with every customer.
“At Dutch Bros, giving isn’t just something we do — it’s in our DNA,” the company shares. “We partner with our customers year-round to make a positive difference, focusing our efforts on youth and young adults in the communities we serve.”
In addition to serving drinks, Dutch Bros is known for its community involvement and philanthropic efforts, regularly supporting local causes and initiatives.
The new South Huntsville location will provide another convenient stop for residents looking for quick, friendly service and a personalized drink experience.
An official opening date has not yet been announced.

Katelyn Henderson has called Huntsville home for over 14 years and is the proud owner of We Are Huntsville. She’s passionate about spotlighting local businesses, uncovering hidden gems, and keeping locals in the know about everything happening around town. Whether it’s a new restaurant, a can’t-miss event, or a Huntsville secret worth sharing – Katelyn’s on it. Have something cool happening? Send her a note at katelyn@wearehuntsville.com!





